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project began with the creation of a new logo, focusing on a design that is both colorful and timeless. 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project was guided by the desire to create a strong, adaptable identity that can evolve with the brand's needs. The choices in ",{"_key":1102,"_type":13,"marks":1103,"text":1105},"6b8c8eb744e5",[1104],"d79eb6b00026","art direction",{"_key":1107,"_type":13,"marks":1108,"text":1109},"bb9ac50e70c4",[]," allow HIWAY to assert their presence while being ready to conquer new horizons.",[1111],{"_key":1104,"_type":54,"iconBefore":48,"lang":53,"linkTarget":1112,"linkType":54,"parentDocument":48,"title":1113,"to":1114},{"_ref":292,"_type":871},"Art Direction ",{"name":874,"params":1115},{"uid":161},{"bgColor":877,"isDark":878,"isTerra":217},"An identity that matches HIWAY's ambitions",1778593542588]